No matter what industry you’re in, indoor advertising can be a game changer. In this post, we talk about indoor advertising and explain why this powerful tool should be part of your marketing strategy.
What Is Indoor Advertising?
Indoor advertising is a type of advertising where messages are displayed within an enclosed, high-traffic environment such as:
- Restrooms
- Vanity areas
- Restaurants
- Bars
- Arenas
Your indoor ads can be as unique as you want them to be. However, indoor advertising always falls into one of two basic categories:
- Print indoor advertising. This is a classic form of advertising where the ads exist in hard copy, as with posters, boards, or signs.
- Digital indoor advertising. The ads are displayed on digital screens, opening up interesting possibilities, like combining static images with video, or adjusting the message on the fly.
To learn more about the differences between print and digital indoor advertising, check out our previous post, “Print or Digital Advertising: Which One Should You Choose?”
Why Use Indoor Advertising?
Indoor advertising offers a unique combination of benefits that make it an irresistible alternative for businesses of all sizes.
1. Deliver Significant Impact
A study on the effects of restroom advertising on program awareness within a university campus found that the impact of this type of indoor advertising was “significantly high.” It makes sense: by placing your indoor ads strategically, you can reach a local audience with great precision by displaying messages in the places where they spend their leisure time.
2. Leverage the Power of Captive Audience Marketing
Everyone is looking at their smartphones these days, making it increasingly difficult for brands to get the attention of the average consumer. However, there are certain situations (for example, while patrons are using the vanity area of a restaurant) where you can get the undivided attention of your audience. This strategy is called captive audience marketing and is incredibly effective.
3. A Cost-Effective Solution
In addition to being effective, indoor advertising is also affordable. Want to discover how much? Just visit our homepage, scroll to the button and fill out the information request form making sure to include your monthly budget. Our team will get back to you with a strategy that meets your needs. It’s that easy!
Advertise With Social Indoor
Looking to take advantage of indoor advertising in the Temecula Valley or anywhere in Southern California? Get in touch with Social Indoor today.
We serve clients in Temecula, Murrieta, Wildomar, Lake Elsinore, Canyon Lake, and Menifee, California. Just call 951-395-4583 or fill out the contact form to start building your brand and growing your sales!
