Advertising a car dealership can be a challenge with all the competition out there. However, don’t fear: Social Indoor has you covered. In today’s blog post, we will explore creative and fun ideas that can help you advertise your car dealership and grow your sales.
1. Host an Event
One of the most effective ways to boost foot traffic and increase sales is by hosting fun events at your dealership. Some ideas could be hosting car shows, charity events or even a food truck rally. By hosting events, you draw in people who may not have planned to visit your dealership into your showroom. Make sure these events are promoted online, through social media, indoor advertising (see next points) and other signage throughout the area.
2. Use Indoor Advertising
Car dealerships tend to have a very local customer base. That’s why using indoor advertising to promote your car dealership is essential. With indoor advertising, you can display advertising messages within enclosed establishments such as cafes or restaurants. Plus, indoor advertising is strategically located in areas that ensure maximum visibility such as restrooms or vanity areas.
By meeting your audience where they are, you can create a strong connection that will translate into increased brand recognition and more car sales.
3. Boost Your Social Media Presence
Social media is a powerful tool that you can utilize to promote your dealership. Set up accounts on Facebook, Twitter, LinkedIn or Instagram, and regularly post pictures and videos of your vehicles and current promotions. Your choice of social media platforms will depend on your customer base and goals, so make sure to seek the guidance of a marketing pro.
Also, invest in photographing your vehicles professionally and don’t forget to utilize hashtags and challenges to create engagement with potential customers.
4. Offer Unique Test Drives
Test drives give your car dealership a unique opportunity to capture the interest of customers. Create an experience they will remember by offering a test drive along scenic routes or hosting events at another location specific to experiencing a car. Depending on your location, a good idea could be partnering to host an event with a particular location like a beach or mountain where customers can have a unique driving experience.
5. Video Ads
Did you know that YouTube is the world’s second-largest search engine only behind Google? That’s a huge potential audience! That’s why it is important for your dealership to take this opportunity by using YouTube ads. Fun and creative dealership commercials grab your customers’ attention and persuade them to Make sure to feature current promotions, test drive experiences, as well as anything else that sets your dealership apart from others.
But wait! Video ads go beyond YouTube. For example, did you know that at Social Indoor we offer digital boards that can play full-HD video? They’re the perfect way to implement your video strategy both online and in the real world!
Wrapping It Up
Advertising your car dealership is easy if you know the right guidelines. Hosting events, using social media to your advantage, leveraging indoor advertising, making unique test drive experiences, and creating video are some practical and easy ideas that you can try in promoting your dealership.
These strategies will help you cut through the noise of traditional advertising and give your dealership the edge it needs to make a big impression within your local community.
Advertise With Social Indoor!
Whether it’s advertising job openings, promoting a workshop, or growing your sales, Social Indoor can help you achieve your goals using indoor advertising.
We serve clients in Temecula, Murrieta, Wildomar, Lake Elsinore, Canyon Lake, and Menifee, California. Just call 951-395-4583 or fill out the contact form to get started!