You’ve worked hard to start a new business: You leased a space, hired personnel, found suppliers, and organized a grand opening. In short, you are ready to go. Well, almost, because you still have to advertise your grand opening. Keep reading to discover what you need to do step by step.
What Is a Grand Opening?
A grand opening is a special event held to celebrate the inauguration of a new business. Grand openings often feature an MC, refreshments, special discounts, music, and other forms of entertainment such as contests or giveaways.
In addition to being a lot of fun, grand openings get your new venture to a great start by achieving many crucial goals in one fell swoop:
- Spread the word about your business
- Build a more personal relationship with your audience
- Network locally
- Turn attendants into new customers
How Do You Advertise a Grand Opening?
A grand opening is a great opportunity to engage your community while showing your appreciation for the support of your friends and existing customers. However, in order to be a success, you have to get the news about your grand opening in front of the right people.
So how do you go about advertising a grand opening? Here are a few tips to get you started.
Set Clear Goals
As with any other form of advertising, the first step to promoting your grand opening is to define your goals. Why are you having a grand opening? Are you looking to attract new customers? Drive sales? Show appreciation for your existing customer base? Once you know what your goals are, you can tailor your advertising accordingly.
Start Early
The sooner you start advertising, the better. This will give people time to put the date on their calendars and make sure they can be there. It also gives you time to try out different advertising strategies, see what works best, and make adjustments if necessary.
Take Advantage of Social Media
Social media is a great way to reach a large number of people with minimal effort. Create event pages on Facebook and Instagram, and make sure to use relevant hashtags so that people can find your event easily. You can also consider paying to boost your posts and reach even more people.
Use Indoor Advertising
As effective as it is, social media advertising is just one tool in your marketing kit. You need to supplement your digital efforts with other strategies such as indoor advertising.
Simply put, indoor advertising is a strategy that consists in displaying marketing messages in enclosed spaces such as bathrooms, vanity areas, or dining rooms.
There are two key benefits to using indoor advertising. On one hand, indoor advertising allows you to reach your audience in the places where they spend their free time (for example, restaurants, cafes, or sport bars).
On the other hand, indoor advertising leverages a powerful principle known as captive audience marketing, which boils down to delivering your message in places where people have no option but to give you their undivided attention, dramatically increasing message retention and ensuring that your grand opening stays top of mind with potential attendees.
Wrapping It Up
A grand opening is a great opportunity for any business, big or small. And while advertising a grand opening can be a challenge, a marketing mix that combines indoor marketing, outdoor marketing, and social media can help ensure that your grand opening is a success!
For more marketing tips, check out our previous blogs, “What Is Indoor Guerrilla Marketing?” and “How to Advertise an Online Business?”
Advertise Your Grand Opening With Social Indoor!
Whether it’s advertising job openings or growing your sales, Social Indoor can help you achieve your goals using indoor advertising.We serve clients in Temecula, Murrieta, Wildomar, Lake Elsinore, Canyon Lake, and Menifee, California.
Just call 951-395-4583 or fill out the contact form to get started!
