Looking for a way to grow sales and raise awareness of your brand? Look no further than restroom advertising. In this article, we tell you everything you need to know to take advantage of this form of indoor advertising.
What Is Restroom Advertising?
As the name suggests, restroom advertising is a form of indoor advertising where marketing messages are displayed in the bathrooms of popular establishments.
There are two basic types of restroom advertising:
- Print. These are boards or posters printed in hard copy and placed in a prominent spot in a restroom. This classic marketing solution remains popular for a reason — it works!
- Digital. Thanks to today’s display technology, you can go beyond static images by including HD video in your restroom advertising material.
To determine which type of restroom advertising works best for your business, make sure to check out our previous blog, “Print or Digital Advertising, Which One Should You Choose?”
Why Choose Restroom Advertising?
There are four compelling reasons to choose restroom advertising to promote your business.
1. Take Advantage of Captive Audience Marketing
Sure, you can place an ad in the local newspaper, or air a professionally produced radio ad. However, this doesn’t guarantee that your audience will pay attention. Restroom advertising, on the other hand, just can’t be ignored.
The principle is called captive audience marketing and it’s pretty simple: when you place your marketing material in areas where people spend idle time (such as bathrooms or vanity areas), you can be sure you are getting their full attention.
2. Reach a Local Audience
Maybe you are a company looking to advertise your job openings. Or perhaps you are a business that wants to advertise a seasonal promotion tied to a local event. In any case, restroom advertising helps you reach your audience in their favorite establishments.
According to a recent survey, 60% of Americans use public restrooms one to five times per week. Restroom advertising is an opportunity too good to be ignored!
3. Low cost, High Returns
Restroom advertising tends to be less expensive and more effective than other forms of marketing.
For example, a study showed that out of home advertising (OOH) like restroom advertising is the most effective offline medium for driving online engagement.
Want to experience the difference for yourself? Just scroll to the bottom of our homepage and fill out the information request form making sure to include your monthly budget.We’ll get back to you as soon as possible with a digital indoor advertising strategy that meets your needs.
4. Leverage the Potential of Your Business
If you own a restaurant, café, or bar, restroom advertising is a smart way to unleash the potential of the space you have at your disposal.
Restroom advertising allows you to amplify your own promotions and those of other businesses while offering a more compelling experience to your customers.
Plus, having pleasant, modern restrooms pays off. In the same survey mentioned earlier, 52% of respondents said they would “definitely” or “probably” spend more money in businesses with well maintained bathrooms.
Advertise With Social Indoor
Looking to take advantage of restroom advertising in the Temecula Valley? Get in touch with Social Indoor today.
We serve clients in Temecula, Murrieta, Wildomar, Lake Elsinore, Canyon Lake, and Menifee, California. Just call 951-395-4583 or fill out the contact form to start building your brand and growing your sales!