Having your audience’s undivided attention is a rare luxury these days — unless you know how to take advantage of captive audience marketing. In this post we tell you what a captive audience is, and what are the benefits of advertising to a captive audience.
What Is a Captive Audience?
A captive audience in marketing is a group of people that for some reason has no option but to be in a certain area where a message is displayed.
Take, for example the bathroom of a restaurant. People have to spend time there, so a strategically placed ad would be an ideal way to reach them.
Social Indoor’s digital and print boards are a good example of captive audience advertising. They are placed in vanity areas and urinals, ensuring that you get the full attention of users.
This is the ultimate in captive audience marketing because consumers can’t flip the page, change the channel, or turn it off. You have their full attention!
Benefits of Advertising to a Captive Audience
- Make Sure Your Message Gets Through. Be it on the internet or in real life, capturing people’s attention is getting increasingly difficult. Captive audience marketing is one of the few sure-fire ways to get your message out.
- Raise Awareness of Your Brand. We are conditioned to think of certain situations as inherently uninteresting. Think, for example of those moments where you have to linger in a bathroom waiting for your turn to wash your hands. Captive audience marketing turns those dull moments into interesting brand interactions, challenging your audience’s expectations and raising awareness of your brand.
- Cost-Effective. If what you want is to get more power for your marketing bucks, look no further than captive audience marketing. Want to discover how affordable it is? Fill out the form at the bottom of our home page including your monthly budget and we’ll get back to you with a captive marketing strategy that meets your needs.
Advertise With Social Indoor
Looking to take advantage of indoor advertising to grow your business or hire more employees? Contact Social Indoor today.
We serve clients in Temecula, Murrieta, Wildomar, Lake Elsinore, Canyon Lake, and Menifee, California. Just call 951-395-4583 or fill out the contact form to start building your brand and growing your sales!