Nowadays, companies have more options than ever to advertise their products and services. But how to determine whether print or digital advertising is the option that works for you? In today’s post, we give you the facts you need to make an informed decision.
Some Basic Definitions
Before we delve into the details, let’s define some basic terms.
When we talk about advertising in this post, we refer to Out-of-Home advertising (or OHO for short), defined as visual advertising that consumers find outside of their home.
Print advertising means marketing material that is printed in hard copy, such as posters or billboards.
Digital advertising, on the other hand, refers to advertising messages displayed in public places using digital screens.
At Social Indoor Temecula Valley, we offer both print and digital advertising solutions. In the next sections, we’ll help you understand which is the best option for your business.
Print Advertising vs Digital Advertising
Let’s begin by talking about print advertising. There’s a simple, compelling reason to choose this option: it works.
After all, the success of the advertising industry was first built on the strength of print products.
Social Indoor’s print displays can be found in restaurants, sports bars, health clubs, arenas and other high-traffic establishments. In short, locations that guarantee that your brand gets noticed.
For their part, digital displays merge the effectiveness of print advertising with flexibility that allows you to:
- Make creative changes on the fly, as often as you want.
- Day-part your ads.
- Create static or full-motion ads.
Plus, digital signage puts your brand at the forefront of advertising technology, showing potential customers that you embrace innovation and are in tune with the most relevant trends in marketing.
Like our print options, Social Indoor’s digital ads are placed in high-traffic locations, ensuring that you reach your intended audience with laser-like precision.
Wrapping It Up
So, what is it going to be, the classic reliability of print ads, or the impressive flexibility of digital advertising?
The answer depends on your communication needs. In some cases, an engaging, well-designed print ad is more than enough to help you reach your goals.
In more complex situations, the versatility of digital displays can be the factor that allows you to stand out and stay foremost in the minds of current and potential customers.
If you need more information about ad pricing, advertising best practices, or anything in between, don’t hesitate to contact us — we’ll be happy to answer all your questions.
Advertise With Social Indoor
Looking to take advantage of the benefits of digital or print advertising? Contact Social Indoor today. We serve clients in Temecula, Murrieta, Wildomar, Lake Elsinore, Canyon Lake, and Menifee, California. Just call 951-395-4583 or fill out the contact form and start building your brand and growing your sales today!