Not sure if indoor advertising is for you? Then check out these five facts that demonstrate the power of indoor advertising.
1. 89% of Consumers Approve of Indoor Advertising
According to data from the Indoor Billboard Advertising Association, 89% of the participants in a survey said that they “agree” or “strongly agree” that indoor advertising is a good way to display messages.
It’s common sense: indoor advertising offers some welcome distraction in places where consumers would just linger aimlessly. It’s hard not to like it!
2. Elicits Positive Reactions
The same study shows that among the surveyed, 98% had a positive or neutral reaction after seeing ads indoors.
This fact, combined with the previous one should dissipate any fear you may have about using certain forms of indoor advertising, such as restroom advertising. In fact, statistics show that audiences love it!
3. Leverage the Power of Captive Audience Marketing
In a previous post, we talked about the benefits of captive audience marketing.
Simply put, captive audience marketing means delivering advertising messages during the idle moments people spend in places such as restrooms and vanity areas.
Turns out this strategy is extremely effective. Indoor advertising captures the attention of users for two minutes and 30 seconds. In other words, indoor advertising has more than 20 times the power of other print ads, which hold the attention of their audience for seven seconds only.
4. Great for Gender Targeting
Indoor advertising is often placed in restrooms or other similar areas, which makes it extremely efficient at gender targeting.
Why pay for reaching an audience who is not interested in your products or services? With indoor advertising, you can get your message in front of the people most likely to make a purchase.
5. Outstanding Message Retention
If you want to get noticed, indoor advertising is the answer.
84% of participants in the survey recalled seeing specific ads indoors. This means that when you choose indoor advertising, for every 10 people who see your ad, eight will remember your message.
Whether you want to increase your sales, drive up brand recognition, or even recruit new employees, indoor advertising is a must-have alternative in your marketing toolkit.
Advertise With Social Indoor
Looking to take advantage of indoor advertising in the Temecula Valley or anywhere in Southern California? Then contact Social Indoor today.
We serve clients in Temecula, Murrieta, Wildomar, Lake Elsinore, Canyon Lake, and Menifee, California. Just call 951-395-4583 or fill out the contact form to start building your brand and growing your sales!
