Digital restroom advertising puts your brand in motion — and in front of the audience you need to reach. In today’s blog post, we discuss the benefits of digital restroom advertising for businesses of all sizes.
Audiences Love Indoor Advertising
We’ll let you in on a secret: audiences love indoor advertising.
In a survey by the Indoor Billboard Advertising Association, 89% of the participants said that they “agree” or “strongly agree” that indoor advertising is a good way to display messages.
Plus, the study also found that 98% of the surveyed had a positive or neutral reaction after seeing indoor ads.
To learn more interesting facts about indoor advertising, check out our previous blog.
Video Gives You an Extra Gear
From YouTube to TikTok and Zoom calls, it’s safe to say that we are living a golden era of video communication
Make no mistake, we love print ads as much as the next marketer. In fact, we offer both digital and print indoor advertising.
However, it’s undeniable that video gives you an extra gear in today’s media landscape.
With digital restroom advertising, you can explore all kinds of exciting possibilities, such as ads in full-HD video, or ads that combine static images and video.
Take Advantage of Captive Audience Marketing
Our lives are filled with “in between” moments. Just think of all the times you have to wait in public spaces.
We have to wait for the elevator to arrive. We also have to wait until the person washing their hands is done so we can use the restaurant’s bathroom sink. And on and on.
Captive audience marketing takes advantage of these idle moments to display advertising messages in areas such as restrooms or vanity areas. This is an effective strategy because consumers can’t flip the page or change the channel — you have their undivided attention.
One of the most effective ways to ensure that your message remains foremost in the minds of your potential clients is to turn a dull moment into a memorable experience. Digital restroom advertising helps you do just that.
Enjoy Greater Flexibility
Just imagine this scenario: you decide to commission colorful posters to advertise your brand. They’re nice, well designed posters and you feel understandably proud.
However, upon closer inspection you notice an awful typo in the copy. Or maybe you switched a couple of digits in your telephone number and now your potential clients are calling someone else.
While print ads remain effective even in the video age, they have a critical disadvantage: almost no flexibility.
In the hypothetical example above, you can always correct the posters one by one, but that would take time and money. Plus, your posters wouldn’t look as professional.
With digital restroom advertising, making this type of change is a breeze. You can tweak your message as often as you want and you can even day-part your ads.
Use Gender Targeting
Imagine, for example, that you are a company looking to hire a female security guard. You need the candidate to be female because you want to have both male and female guards.
Now, let’s say you place an ad for the position in a bus stop or in a local newspaper. It’s safe to say that the ratio between men and women is about 50/50. This means that only 50% of your audience will fit the profile you’re looking for. However, you’d still have to pay full price.
In scenarios like the one described here, gender targeting (defined as the segmentation of an audience based on their gender) is a smart way to make the most of your marketing budget.
Digital restroom advertising is a natural choice if you want to take advantage of gender targeting. In our example, an eye-catching restroom ad would capture the attention of an audience composed almost entirely of the type of consumer you want to reach.
This way you can rest easy knowing that your marketing dollars are being spent in the most efficient way possible.
Effective & Affordable
In addition to being flexible and efficient, digital restroom advertising is also cost-effective.
If you want to discover how affordable digital restroom advertising can be, just head over to our homepage, scroll all the way down, and fill out the contact form making sure to include your monthly budget.
We’ll evaluate your requirements and then one of our experts will contact you shortly with a strategy to meet your goals while staying within your budget.
Interested in Digital Restroom Advertising in California? Contact Social Indoor
Whether it’s advertising job openings or growing your sales, Social Indoor can help you achieve your goals using digital restroom advertising.
We serve clients in Temecula, Murrieta, Wildomar, Lake Elsinore, Canyon Lake, and Menifee, California. Just call 951-395-4583 or fill out the contact form to get started!