The marketing world keeps evolving, with new terms appearing almost every day. Take guerrilla marketing, for example. What is guerrilla marketing, exactly? And what is indoor guerrilla marketing? Keep reading to discover all the answers.
What Is Guerrilla Marketing?
Guerrilla marketing is a type of marketing that aims to obtain maximum brand exposure using as few means as possible to convey a message in unconventional ways.
The term “guerrilla marketing” originated because guerrilla warfare is based on a similar combination of surprise and resourcefulness. For example, a typical guerrilla tactic involved using cheap materials such as barbed wire or sharp scraps of metal to stop expensive military vehicles.
Similarly, guerrilla marketing is designed to help businesses to punch above their weight by using common elements in imaginative or unexpected ways.
What Is Indoor Guerrilla Marketing?
As we explained in a previous post, indoor advertising consists in displaying advertising messages in enclosed spaces such as restrooms, vanity areas, and dining rooms. Indoor guerrilla marketing applies the principles of guerrilla marketing to indoor advertising, including:
- Maximum impact at a low cost
Indoor advertising is a particularly good fit for guerrilla marketing because it’s affordable and surprises your audiences by meeting them in the places they frequent, be it a restaurant, gym, or sports bar.
Indoor Guerrilla Marketing Ideas
Indoor guerrilla marketing isn’t limited to fledgling brands or small businesses. Any type of organization can use this type of marketing to stay top of mind with current and potential customers.
Here are some ideas to create effective marketing campaigns using indoor guerrilla marketing
- Unusual or witty images are sure-fire way to grab your audience’s attention
- Use indoor social media to invite your customers to participate in activities such as treasurer hunts or flash mobs
- Incorporate QR codes into your indoor marketing material to drive online traffic and increase social media interactions
- Remember that when it comes to indoor marketing, you can always choose between print and digital advertising; use the option that best serves your goals
To learn more about indoor advertising, read our previous posts: “Indoor Advertising vs Outdoor Advertising: What Is the Difference?” and “What Are Some Examples of Indoor Advertising?”
Advertise With Social Indoor!
Whether it’s advertising job openings or growing your sales, Social Indoor can help you achieve your goals using indoor advertising.We serve clients in Temecula, Murrieta, Wildomar, Lake Elsinore, Canyon Lake, and Menifee, California.
Just call 951-395-4583 or fill out the contact form to get started!