If you are planning to use indoor advertising to promote your business, or just want to learn more about this effective advertising tool, this post is for you. Today we offer some examples of indoor advertising so you can see how it works in action. Keep reading to learn more!
What Is Indoor Advertising?
The name says it all: indoor advertising is a type of advertising where text and images are displayed within enclosed spaces such as bars, restrooms, or vanity areas.
Indoor advertising works because it leverages a powerful principle known as captive audience marketing. Simply put, captive audience marketing takes advantage of the idle moments people spend in confined spaces such as bathrooms to deliver advertising messages that can’t be ignored
What Are Some Examples of Indoor Advertising?
Now that you have a solid grasp of the basics of indoor advertising, it’s time to take a look at some actual examples.
Keep in mind that most of these examples can be either print or digital. The difference is that while print indoor advertising is physical and static, digital indoor advertising is displayed on electronic devices and can be changed as needed.
To learn more about print vs digital indoor advertising, be sure to check out our previous blog, “Print or Digital Advertising: Which One Should You Choose?”
Remember what we said earlier about captive audience marketing? Well, restrooms are the ideal place to use this strategy.
Restroom ads are strategically placed above urinals or in stalls to maximize exposure and drive revenue.
When the clients of an establishment are using the restroom, you have their full attention. Their smartphone is usually in their pocket and there are no TVs or radios around. It’s the perfect time to reach them with a message that they just can’t ignore.
Vanity Area Advertising
The vanity area is the part of a restroom equipped with a mirror and sink so that users can check their appearance and wash their hands after using the restroom.
While people are washing their hands or checking themselves in the mirror, they are totally focused but receptive to any message within their field of vision.
In order to capitalize on these seconds of unencumbered attention, you just need to get an ad in front of the users at the right time, and vanity area advertising allows you to do just that.
Other Forms of Indoor Advertising (Banners, Posters, Cutouts)
Generally speaking, any form of advertising displayed inside an establishment can be considered indoor advertising. This includes, among others:
- Retractable banners
- Cardboard cutouts
- POP/POS stands
What all forms of indoor advertising have in common is that they allow you to reach your audience where they are, allowing you to reach your target audience with unparalleled precision.
Promote Your Business With Social Indoor
Whether it’s advertising job openings or growing your sales, Social Indoor can help you achieve your goals using indoor advertising.
We serve clients in Temecula, Murrieta, Wildomar, Lake Elsinore, Canyon Lake, and Menifee, California. Just call 951-395-4583 or fill out the contact form to get started!