With so many competitors, advertising an online business can be a challenge these days. But don’t worry: today we bring you some winning strategies to advertise your online business, from social media tips to ideas to leverage the power of indoor advertising.
How To Advertise an Online Business?
This list assumes that you already have a website, which is a safe assumption, considering that we are talking about online businesses. On the off chance that you don’t have a website yet, that should be the first item on your list!
With that being said, here’s how to advertise your online business and grow your sales using both online and offline tools.
Social media is one of the most obvious tools when it comes to advertising an online business. The best part? Creating a profile on most social media platforms is free. Use your social media channels to showcase your brand and engage your audience with some (or all!) of the following strategies:
- Contests and prizes
- Q&A sessions
- Polls and surveys
- Customer testimonials
If you believe that emails are a thing of the past, think again. Actually, email marketing is one of the most effective forms of digital marketing, with a ROI of $36 for every $1 spent. Sure, creating a database of customer contacts can be hard work, but you can rest assured that your efforts will be handsomely rewarded.
SEO & PPC
Search Engine Optimization (SEO) and Pay-per-Click (PPC) marketing leverage search engines (Google in particular) to generate leads and increase brand awareness. With SEO, you create useful content related to your products or services that your audience wants to read. This is a great long-term strategy, but it has a drawback: it can take six months or more for your content to rank organically (that is, without paying) among the first results of a given search. The good news is that you can get faster results with PPC, which means paying to advertise your website among other organic search results when a user looks for terms related to your business.
If you believe that online alternatives are all you need to advertise your online business, well, think again.
For example, did you know that, according to a recent study, Out of Home Advertising (such as indoor and outdoor billboards) is the most effective offline medium in driving online activity?
It makes sense: indoor advertising takes advantage of captive audience marketing to deliver messages with laser-like precision to the audience you want to reach.
Some benefits of using indoor advertising to promote your online business include:
- Drive audience engagement
- Meet your audience in the local establishments they frequent
- Choose between print or digital alternatives depending on your needs
- For digital indoor advertising: use video, part-time your ads, or make changes on the fly!
Advertise With Social Indoor
Whether it’s advertising job openings or growing your sales, Social Indoor can help you achieve your goals using indoor advertising.We serve clients in Temecula, Murrieta, Wildomar, Lake Elsinore, Canyon Lake, and Menifee, California. Just call 951-395-4583 or fill out the contact form to get started!