If one of your New Year’s resolutions is to overhaul your restaurant marketing strategy, you’ve come to the right place. Here, we take a look at four restaurant marketing strategies you need to be aware of in 2023.
1. Focus on Offering a Great Experience
Marketing changes almost every day because it constantly leverages technology to deliver better results.
With such a dizzying pace of innovation, it’s easy to forget that, at the end of the day, a great experience is the most effective form of marketing. When you provide a memorable experience, promoting your restaurant becomes so much easier.
So ask yourself: How can you surprise your customers? What steps can you take to bring their experience to the next level?
2. Adopt the Latest Restaurant Technology
With its many challenges, the COVID pandemic accelerated the adoption of many new technologies within the restaurant industry.
Now that technology is here to stay and ready to be used by restaurants looking to grow their sales and improve their customers’ experience.
Some of the new technologies you can leverage for your restaurant marketing strategy include:
- Online ordering
- QR Code menus
- Chatbots
- Touchless appliances (such as beverage fountains)
The added benefit of using these technologies is that in addition to impressing your customers, they can also provide a wealth of data that can help you further improve your service as well as your marketing efforts.
3. Use Indoor Marketing
Even if you don’t realize it, you have an audience: The customers who already know your restaurant and love to spend time there. So, what are your plans to make the most of this audience in 2023?
A great way to do just that is by taking advantage of indoor marketing. As the name suggests, indoor marketing is a type of advertising shown within the enclosed space of an establishment.
Social Indoor’s boards are displayed in your restaurant to deliver advertising announcements. When you become a venue partner and choose to be compensated with in-house ad space, you can use the boards to promote things such as:
- Happy hour
- Special events (i.e. bingo night, live music, raffles)
- Daily specials
- New menu items
- Charities and fundraisers
Plus, with print and digital options, the potential to grow your business is almost endless. Get in touch today to learn more!
Promote Your Business With Social Indoor
Whether it’s advertising job openings or growing your sales, Social Indoor can help you achieve your goals using indoor advertising.
We serve clients in Temecula, Murrieta, Wildomar, Lake Elsinore, Canyon Lake, and Menifee, California. Just call 951-395-4583 or fill out the contact form to get started!
