All businesses need to create a solid local customer base in order to succeed. But how to promote your business locally? In this post we discuss four easy, common-sense strategies to help you do just that.
How To Promote Your Business Locally
Local advertising comes with its own challenges. Earning the trust of your local customers is easier said than done. Luckily, there are some proven ways to succeed with local marketing.
1. Offer Discounts
While every audience is different, there’s something you can always count on — your clients love discounts.
Here are a few ways you can go about offering discounts to your local clients:
- Make it part of the local identity (for example, if you own a bar, you can offer a discount if a local sports team wins)
- Create a loyalty program (offer discounts after a set number of purchases)
- Offer discounts to first-time buyers (this will help you grow your customer base)
2. Partner With Local Businesses
Look for partnerships with businesses that offer services that are complementary to yours.
For example, If you own a body shop, you could strike a deal with the local car wash by offering their clients a discount on scratch repair or in-depth detailing.
This way everyone wins: the car wash can offer their clients a nice extra benefit and you get more clients.
3. Sponsor an Event
As one of the cornerstones of community life, local events are the place to be if you want to promote your business locally.
Whether it’s your local little league, a cook-off, or a holiday fundraiser, associating your name with an event is a sure-fire way to increase awareness of your business among the residents of your town or neighborhood.
4. Take Advantage of Indoor Advertising
The beauty of these tips is that you don’t have to choose just one. You can mix and match for even better results!
For example, you can advertise your discounts or special partnerships with indoor billboards placed in the establishments frequented by your audience.
Indoor advertising is usually placed in restrooms or vanity areas, where they just can’t be ignored.
Promote Your Business With Social Indoor
Whether it’s advertising job openings or growing your sales, Social Indoor can help you achieve your goals using indoor advertising.
We serve clients in Temecula, Murrieta, Wildomar, Lake Elsinore, Canyon Lake, and Menifee, California. Just call 951-395-4583 or fill out the contact form to get started!