Indoor advertising is a powerful way to raise awareness of your brand and increase your sales. If you are looking for ways to make the most of indoor advertising, you’ve come to the right place. Here are six ways to help you do just that.
1. Good Design Is Key
Solid design fundamentals go a long way toward ensuring that your message cuts through the noise and reaches your audience. Here are some basic design concepts you should absolutely get right:
- Good contrast. Use dark letters on a light background or light letters on a dark background)
- Legibility. Choose unadorned letters that are easy to read
- Call to action. State clearly the action you want your audience to take. For example “Shop now!” or “Visit our website!”
2. Get Creative
Design fundamentals are the foundations of good indoor advertising. But you also need creativity to build something memorable on top of that. If your message surprises your audience, they will remember your brand when they need your products or services. ‘
At Social Indoor, we offer several options to create memorable indoor advertising, for example:
- Static screen
- Full HD video
- Static + video
3. Meet Your Audience Where They Are
When promoting your business, you want to create a strong customer base. And a good way to do that is by thinking locally. Where do your audience spend their free time? What are the places they frequent? The answers to these questions will give you a sense of the best locations for your indoor advertising.
That’s why Social Indoor’s boards are strategically placed within popular restaurants, sports bars, health clubs, arenas and other high-traffic establishments.
4. Take Advantage of Captive Audience Marketing
Captive audience marketing refers to the practice of reaching your audience in situations where they are totally receptive to your message because they have few or no other options.
Think, for example, of the moments when people use the restroom of a bar or restaurant. They are usually alone and undistracted, offering the perfect opportunity to reach them with a message. Simply put, with indoor advertising boards located in spots that leverage captive audience marketing, you just can’t go wrong!
5. Leverage Digital Technology
The world is evolving and so should your indoor marketing strategy. While print remains a dependable advertising medium, digital technology offers possibilities that just can’ be ignored. For example, Social Indoor’s digital boards allow you to make multiple creative changes on the fly and even part-day your ads.
6. Use Your Budget Wisely
Needless to say, you want to make the most of your marketing budget. That’s why you have to find the medium that gives you the most overall reach for your advertising dollars. For example, you can run an ad in your local TV station, but how many people will actually see it? Lots of people turn on the TV without really paying attention to it — quite the opposite of captive audience marketing!
With Social Indoor, not only can you reach your potential customers where they are, but you also get their full attention.
Promote Your Business With Social Indoor
Whether it’s advertising job openings or growing your sales, Social Indoor can help you achieve your goals using indoor advertising.
We serve clients in Temecula, Murrieta, Wildomar, Lake Elsinore, Canyon Lake, and Menifee, California. Just call 951-395-4583 or fill out the contact form to get started!