Indoor media advertising is a powerful event marketing tool that allows you to reach your audience with laser-like precision. With that in mind, in this post, we share five tips to promote your event using indoor media advertising.
1. Reach Your Audience Where They Are
What if you could reach your audience in their favorite restaurant or bar and tell them about your event. That would certainly increase event attendance, wouldn’t it?
Well, indoor media advertising allows you to do just that! Since they are strategically located in some of the most popular establishments that your audience frequents, indoor billboards allow you to speak directly to potential attendees for your event.
2. Build Your Social Media Presence
Did you know that studies show that out-of-home advertising is the most effective offline medium in driving online interactions?
This means that even though indoor advertising is displayed in brick-and-mortar establishments, this is one of the best ways to build your social media audience.
Take advantage of this powerful tool! When you promote your event using indoor media advertising, make sure to include your social media profiles so people can check them out and give you a follow.
3. Take Advantage of Digital Indoor Advertising
If you want to take your indoor advertising to a new level, we have the answer: digital indoor advertising.
With Social Indoor’s digital boards, you can incorporate moving images and even full-HD video into your indoor media advertising. Plus, you enjoy benefits such as:
- Your continuous ad loop runs 540 times per day, per monitor
- Change your ads as often as you want… even on the fly!
- Run multiple creatives or even part-day your ads
4. Leverage Captive Audience Marketing
How often have you turned on your TV or radio just to have them as background noise? Chances are good that you have done this many times over the last month only.
Now think of all the businesses paying to advertise during that time. In theory, their message is reaching their audience. The problem is that their audience isn’t paying attention because they’re folding laundry, doing homework, or just napping on the couch.
That’s why captive audience marketing is so important. Simply put, captive audience marketing means placing your ads where they just can’t be ignored.
Indoor media advertising is one of the most effective forms of captive audience advertising because the ads are placed in vanity and urinal areas. In those places, your audience is fully engaged and actively looking for distractions. Plus, they can’t flip the page, change the channel or turn the message off. You have their full attention, a hot commodity these days!
Promote Your Event With Social Indoor
Whether it’s advertising job openings or growing your sales, Social Indoor can help you achieve your goals using indoor advertising.
We serve clients in Temecula, Murrieta, Wildomar, Lake Elsinore, Canyon Lake, and Menifee, California. Just call 951-395-4583 or fill out the contact form to get started!
