If you are on the fence about using digital signage to advertise your business, these five benefits should settle the argument pretty quickly.
What Is Digital Signage?
As the name suggests, digital signage refers to the practice of displaying advertising messages in public places using digital boards.
For a long time, the advertising industry adhered to the same static formats: posters, billboards, and the like.
Since breaking into the marketing scene in the early 2000s digital signage has marked a radical shift that opens up endless possibilities to advertise your brand.
What Are The Benefits of Digital Signage?
Digital signage offers five benefits that put your brand ahead of the curve in the marketing game.
1. Flexibility
Flexibility is the hallmark of digital signage.
With conventional advertising, modifying your ads can be difficult and expensive. With digital boards, changes are a breeze.
Tweak your message on the fly, run multiple creatives, or part-day your ads. Digital signage empowers you to create ads that are more dynamic and drive more sales.
2. Many Alternatives
While conventional print advertising remains effective, there’s only so much you can do with it.
Communication evolves fast these days, and consumers want to be surprised with innovative ideas and new formats. Digital signage allows you to do just that.
For example, at Social Indoor we offer three different alternatives for digital advertising:
- Full HD video
- Static screen
- Static + video
3. Attention-Grabbing
It’s no exaggeration to say that competition for the attention of consumers is fiercer today than at any other point in the history of media.
Not only do brands have to compete with traditional vehicles like TV, radio, and billboards. Now they also must square off with the barrage of ads being displayed 24/7 on our smartphones.
This unique, challenging landscape calls for creative solutions. Digital signage makes it easy for you to grab the attention of your customers — and get their business.
4. Captive Audience
As you can see, getting your message across isn’t an easy task nowadays.
However, by using digital signage strategically you can advertise under exceptionally advantageous conditions.
For example, Social Indoor’s digital boards are placed in vanity and urinal areas, where people just can’t miss them.
This is what marketing professionals call a captive audience: when people look at the board they can’t flip the page, change the channel, or turn the device off. You have their undivided attention — a rare thing these days!
5. Greater Brand Exposure
All the above benefits add up to greater brand exposure.
With Social Indoor’s digital boards your continuous ad loop runs 540 times per day, per monitor.
That’s correct: 540 opportunities a day per monitor to deliver your message to a captive audience. It doesn’t get better than this!
Advertise With Social Indoor
Looking to take advantage of digital signage to advertise your brand? Contact Social Indoor today.
We serve clients in Temecula, Murrieta, Wildomar, Lake Elsinore, Canyon Lake, and Menifee, California. Just call 951-395-4583 or fill out the contact form to start building your brand and growing your sales!
