With Christmas around the corner, this is a good time to start working on your seasonal marketing strategy. Follow along to learn more about seasonal marketing, from a basic definition to some ideas to make the most of your advertising budget.
What Is Seasonal Marketing?
The term “seasonal marketing” refers to the practice of creating an advertising strategy centered around special holidays.
Whether it’s Christmas, Thanksgiving, or summer, there are certain times of the year people tend to look forward to. This sense of anticipation gives your businesses an opportunity to connect with your audience and grow your sales.
Some examples of seasonal marketing include the following:
- Restaurants and flower shops offering discounts around Valentine’s Day
- Stores making Halloween-themed social media posts
- Local businesses sponsoring “ugly sweater contests” during Christmas
- Volunteer drives for Thanksgiving
Why Is Seasonal Marketing Important?
Every business aspires to become a household name, and one of the most effective ways to do that is by staying top of mind with your current and potential customers all year long.
Seasonal marketing gets your business noticed during some of the busiest times of the year. By leveraging the excitement of certain celebrations or events, you can offer your customers a valuable service while increasing your revenue — everyone wins!
You don’t need a huge marketing budget to take advantage of seasonal marketing. All it takes is entrepreneurship, ingenuity, and the common-sense action plan we outline below.
How To Create a Seasonal Marketing Strategy
No matter what you do, having a clear strategy will help you obtain better results, and seasonal marketing is no different.
If you don’t have the help of a marketing department, don’t worry: these five steps are all you need to craft a basic marketing strategy for any season.
1. Define Your Goals
Ask yourself “What do I want to achieve?” Maybe you want to promote a new product. Or perhaps you are a new business looking to create word of mouth. In any case, make sure to choose a clear, realistic, and measurable goal.
2. Offer a Good Deal
In order for your promotion to be successful, you need to create value for your customers. No matter how fancy your graphics are or how smart your slogan is. If you don’t offer a good deal, chances are good that your promotion won’t work.
3. Make It Fun
Seasonal marketing is about excitement, so your seasonal marketing should match that mood. Try to identify what makes a particular holiday fun or entertaining and build your promotion around that.
4. Choose the Right Marketing Channels
Now it’s time to determine how to convey your message. The answer will vary depending on many factors, but if you want to reach a local audience, indoor advertising must be part of the strategy. This is one of the most cost effective ways to use your advertising dollars. After all, what better way to reach your audience than by advertising in the places where your audiences spend their free time?
5. Roll Out and Adjust as Necessary.
As you implement your promotion, keep tabs on the result. Are they in line with the goals you set in step number 1? If not, don’t be afraid to make adjustments on the fly.
Promote Your Businesses With Social Indoor
Whether it’s advertising job openings or growing your sales, Social Indoor can help you achieve your goals using indoor advertising.
We serve clients in Temecula, Murrieta, Wildomar, Lake Elsinore, Canyon Lake, and Menifee, California. Just call 951-395-4583 or fill out the contact form to get started!